Benefits of Google ads for business in touristic countries, Why is it essential?
Imagine many tourists come to your country every day, they search on Google and Google Maps for services and businesses. As a local business, you would definitely want to appear on Google search results and benefit from this exposure to generate leads. Continue reading to learn about the benefits of Google ads for business in touristic countries.
Why Google Ads?
In recent years, the marketing world has evolved drastically, and Google Ads is one platform that has been at the forefront of this development. Google Ads, previously known as Google Adwords, is a Pay Per Click (PPC) platform that allows business owners and marketers to advertise their brands on the internet. There’s no doubt that advertising on a platform with more than 259 million unique visitors, 4.8 billion daily interactions, and more than 5 billion search queries a day may help you better achieve your business goals.
What is Google Ads?
When an ad for a company’s landing page or product ranks first, second, or third in a Google search, it’s almost always the result of a Google Ads campaign, not just good SEO. A corporation can pay to have an ad displayed to clients who search for relevant terms on Google Search and Maps using Google Ads. After establishing a monthly ad campaign, the organization can specify an ad-spend cap that Google will adhere to, as well as select global or local target audiences. Any business may use this magnificent digital marketing tool to send significant messaging in front of their target audiences. You’ll receive concrete outcomes as the campaign progresses, e.g. website clicks.
What are the types of Google Ads?
Google Ads sounds like the trick to improve any business, but in what ways it can help you gain more visits or leads? Below read closely about all the types of Google Ads.
Search Campaigns
Search campaigns are exactly what their name implies. Google Search Campaigns enable marketers and brands to run text ads that are displayed to people searching for specific items or products across Google. When starting a search campaign, brands and marketers create text ads based on the keywords they want to be found. For example, if a brand that sold beauty products wanted to run a search campaign for a specific item, such as face masks, the search campaign would be designed to target users who were looking for face masks or face mask-related products.
Display Campaigns
The Display Network makes use of Google’s vast website partners to display adverts on a variety of websites all around the Internet. Your business’ advertisement can be shown on third-party websites, at the top of a page, in the sidebar, or as a pre-roll before YouTube movies. Ads can also display on Gmail, Google’s email network, and within various mobile apps, Google.
Businesses can benefit from display ads in multiple ways. For starters, Google works with millions of websites and reaches more than 90% of all Internet users, ensuring that your company’s ads are seen by as many people as possible. Display advertising has the added benefit of being adaptable in terms of style and layout, which allows for more diversity and A/B testing. Ads might be in GIF format, text format, video format, or a static picture.
Not only do display ads come in a number of styles and formats, but they also come in a range of types:
Shopping Campaigns
Retailers can use a shopping campaign to market their products and inventories in a much more visual way, as well as increase traffic. Returning to the face mask example, if someone searches for “face masks,” your Shopping Campaign may display on the search results page for the exact item you’ve selected. Shopping campaigns offer more information than a text or search ad. Shopping advertising, for example, includes additional information such as a product image, price, title, and store name. Because shopping ads are more detailed, the merchant can get more qualified leads because customers know and comprehend what they’re clicking on.
Video Campaigns
Adverts that display within a YouTube video page or as pre-rolls before you can watch the intended video are known as video ads. Though these seem to be similar to display ads, Google allows users to select individual video ads rather than wide advertising on the Display Network. Skippable pre-roll commercials, adverts that appear after conducting a search on YouTube’s platform, and overlaying banners are all examples of these ads.
Local Search Ads
Ads on Google can highlight the locations of your business and encourage users to call or visit them. People may see local search advertisements featuring your business locations when they search for nearby businesses on Google.com or Google Maps (for example, “coffee near me”). We can help your business appear on these results especially if you have a business that targets tourists visiting an area.
App Campaigns
App advertising, like video ads, is part of the Display Network and can be used for targeted campaigns. For these campaigns, apps generate your text and assets, as well as the ad. The algorithm evaluates various combinations of these and favors the ones that perform the best. App campaigns make it simple for you to advertise your apps across Google’s top properties, such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
The best thing with Google Ads is that you have complete freedom to experiment and see what works best for your business. Depending on the type of attention a business wants to attract, its budget, and the products/services it offers, each of these ad versions might help it achieve its goals.
Facebook Ads
You can promote your Page, content on your Page, actions users made, or your website directly through Facebook ads. You can still drive traffic to your website despite Facebook’s increased focus on native ads and keeping users on the platform.
Images, videos, carousels (multiple images), Instant Experiences, and collections are among the ad forms available. Users are targeted with Facebook ads based on their location, demographics, and profile information.
Many of these features are exclusive to Facebook. After generating an ad, you select a budget and bid for each click or thousand impressions that your ad will receive, much similar to Google Ads.
Instagram Sponsorship
Instagram gives businesses who wish to promote their products and services on their platform the option of sponsored posts. While Instagram’s ads management allows you to create a variety of different types of ads, many businesses go with sponsored posts because this option allows them to simply pay to promote an organic post that already exists on their page. The Ounternet team helps you present your products or services to a wider audience on Instagram, based on your desired demographics.
Branded Content On TikTok
Similar to Instagram, branded content on TikTok is content that advertises goods or services in exchange for which the advertiser receives something of value from a third party, such as a brand. You can be that brand! The Ounternet social media marketing team will put you on the map on TikTok for your desired target audience.
How Does Google Ads Work?
Now that we have covered the different kinds of Google Ads, one may be wondering how Google Ads works. When a business runs a Google Ads campaign, it must first determine which of the following goals it would want to achieve:
Increasing the number of calls to businesses
Increasing the number of people who visit your store
Leading users to your landing page or website
Second, the business must decide if the ad copy will be given to a global audience or to specific local audiences. The next step is to provide Google with photos or three short lines that describe what makes this company special. Google will assist you in the process of creating the ad copy based on these sentences. Finally, you’ll determine your budget, with which Google will be able to forecast campaign performance, and then the campaign will go live!
As more individuals click on the PPC campaign advertising and with adequate time and testing, your company will grow closer to fulfilling its budget. Not only will you fulfill your budget, but the more clicks your PPC campaign generates, the higher your search result rank will be, bringing you closer to the top of Google’s search results.
How Much Does Google Ads Cost?
The cost of your Google Ad is determined by a number of factors, including the quality of your company’s website and the amount you’re bidding. The Ad Auction system comes into play at this point! Simply said, Google’s Ad Auction and Ad Rank systems are not based on the size of a company’s ad budget. Whichever website serves visitors the most is what displays adverts higher up on a webpage or makes Google prefer them. Your company may receive greater results with a decent website and a good-quality ad than others with higher budgets and CPC.
Benefits of Google Ads and online advertising
Online advertising enables you to display your ads to the audience who are likely to be interested in your products and services and at the same time, filter out those who aren’t. And you can keep track of whether those people actually clicked on your ads or not. Moreover, online advertising provides you with the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.
Benefits of Google Ads for Businesses
As mentioned, with Google Ads, you can benefit from the advantages of online advertising by showing your ads to the right people at the right time. There are various advantages to using Google Ads, but the following are the most important:
1. Run Targeted Ads
Targeting allows you to show ads to people who have specified interests —those who are interested in your products and services— and to display the ads that are relevant to them.
Moreover, different targeting options are available in Google Ads, but we’ll go over them in more depth in a later article. For now, keep the following options for online ads in mind that might help you target your marketing campaigns even more precisely:
Keywords: Phrases or words that are relevant to your products and services and are used to display your advertising when people search for those terms or visit websites that are relevant to those terms.
Ad location: Your advertising will appear on Google search results pages as well as websites in the Google Search and Display Networks.
Age, locality, and language: These are all important factors to consider. Choose your consumers’ age, geographic location, and language carefully based on your target audience.
Days, times, and frequency: Show your advertising at specific times or on specific days of the week, and set the frequency with which they show.
Devices: Your advertising can be displayed on a variety of devices, and you can control where and when your ads are shown to the target audience.
2. Keep your expenses under control
As mentioned before, you have complete control over how you spend your money with Google Ads; a minimum amount does not exist. Plus, you can determine how much you want to spend per month, per day, and per advertisement. And you will only be charged whenever anyone clicks on your ad.
3. Evaluate your success
Another useful point about Google Ads is that you’ll know if someone clicked your ads. You can also keep track of the journey, realize if they clicked your ad and then did something useful for your business, such as buying your goods, downloading your app, or calling in an order.
You can immediately check where to invest in your campaign by overseeing which of the advertisements get clicked and which ones don’t. This process can help you get a better return on your investment.
You can also gather other useful data, such as the average cost of advertising that leads to your clients’ online transactions or phone calls. With the use of analytical tools to learn more about your customers’ buying behavior, such as how long they spend researching your goods before making a purchase.
4. Keep track of your campaigns
Moreover, Google Ads provides handy tools for managing and monitoring your accounts. A My Client Center (MCC) manager account is a beneficial tool that will save you some time if you manage more than one Google Ads account. It enables you to observe and manage all of your Google Ads accounts in one place.
Google Ads Editor, a free, downloadable desktop tool that enables you to make changes to your account quickly and efficiently, can also be used to manage your Google Ads account offline. You can easily download your account data, adjust your campaigns offline, and then upload your modifications to Google Ads using the Google Ads Editor tool. You can use Google Ads Editor to manage, modify, and see many accounts at once, copy or transfer objects between ad groups and campaigns, undo and redo multiple changes, and undo and redo multiple changes.
Final Thought
Google Ads is one of the most potent advertising strategies a company can use, which is mostly due to its reach and authority among other search engines. There are numerous approaches to designing the finest campaign for your company and its target customers, ranging from search marketing to shopping ads. There’s no doubt that by utilizing all of the features Google Ads offers, you’ll be able to create a successful marketing campaign for your company.
If you’d like to learn more about how Google Ads might benefit your business, contact us today to set up a call with a member of the Ounternet team.